ONEcount Integrates With Hallmark Data Systems

The most advanced data management platform for publishers can now exchange data with Hallmark Data Systems. This means that media companies using Hallmark’s fulfillment services can use ONEcount’s advanced DMP platform for tracking and targeting their audiences. ONEcount is the only data management platform designed by publishers for publishers. The system is designed to help[…]

ONEcount Optimizes Data Management Platform (DMP) In Release 11.5

The ONEcount development team is pleased to announce Release 11.5, which offers a more streamlined user interface, more intuitive reporting, and better integration with third-party banner platforms. ONEcount is the only marketing automation platform designed to help you monetize in-bound traffic, combining a powerful identity-management engine with targeting tools that can direct specific banners and[…]

ONEcount Offers Complete Integration with DoubleClick Premium/OpenX

The leading audience engagement platform can now give advertisers more value for their marketing dollars by targeting and tracking banners in the leading management platforms. The integration, which is available to all ONEcount customers at no additional charge, allows media companies and advertisers to track banner impressions using the integrated audience database at the heart[…]

ONEcount to Support Digital Device Signatures

In a world where cookies are coming under increasing security by privacy advocates, the ONEcount development team is taking subscriber identification to the next level by integrating device fingerprinting into its audience engagement platform. The new technology, which is scheduled for release in Q1 2014, will track every visitor to a ONEcount-protected site using a[…]

ONEcount To Get API Access

GCN Media, makers of the ONEcount audience engagement platform, have announced an API that will allow customers to connect the SAAS-based platform to any data provider or reporting tool. The ONEcount Exchange Toolkit (OET) will give customers the ability to store data from third-party e-mail platforms, access control systems, fulfillment databases and in-house applications in[…]

Frontline Tracks Reader Engagement With ONEcount

ONEcount customer Frontline Medical Communications is using ONEcount’s unified audience management system to register users and track audience engagement across its network of 40 medical web sites. Physicians and medical professionals can register on the site for access, or they can be “pre-registered” using ONEcount’s unique, one-click access. The ONEcount database holds information on registered[…]