Change is your opportunity - advertising visibility

Change is opportunity

During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]

Newspaper CDP DMP

ONEcount’s Audience Activation Platform Powers Digital Newspaper Group

ONEcount, the Audience Activation Platform, announced that it has been selected by Trib Total Media, the largest source of news and information in Western Pennsylvania, to identify, enhance and monetize its online audiences. In the print space, Trib Total Media publishes 1 daily and 14 weekly newspapers with a distribution of over 159k subscribers. Online,[…]

ONEcount combats data leakage to increase CPM

Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary to publishers, but it’s not. Using ad exchanges programmatic buyers at agencies buy a[…]

ONEcount’s Hyperscale Conversion Architecture Empowers Digital Revenue Growth

ONEcount sprints into 2018 by announcing we are the only Customer Data Platform that executes multi-tactic campaigns coupled with cross-channel analytics. “ONEcount goes beyond the typical capabilities of a CDP by delivering what advertisers are really looking for,” said Sean Fulton, vice president of technology for ONEcount. “Advertisers want to reach across channels to connect[…]

ONEcount Announces Integration With Leading Email Marketing Platform PostUp

The ONEcount/PostUp integration, which went live this week, allows customers to perform segmentation and list management in ONEcount, while maintaining PostUp’s audience development and e-mail distribution capabilities. All engagement data from PostUp campaigns is rendered in ONEcount, providing near real-time engagement reporting and segmentation across all of a marketer’s discrete silos. “PostUp’s integration with ONEcount[…]

ONEcount and Association of Magazine Media (MPA)

ONEcount CDP/DMP Adds Two More Respected Industry Veterans to Its Consulting Team

ONEcount, the original Customer Data Platform, today announced two additional strategic partnerships that will empower customers to maximize the value of their investment in the ONEcount solution. With these alliances, ONEcount customers will be able to build upon and activate cross-media audiences, channels and target markets by effectively using data insights that the platform provides.[…]

ONEcount CDP Adds Consulting/Training Services to Empower Customers

ONEcount, the original Customer Data Platform, today announced two strategic partnerships that will empower its customers to maximize the value of their investments in the service. With these alliances, customers will be able to deploy more targeted audience marketing campaigns, streamline controlled circulation efforts, and increase advertising revenue by training their sales teams to effectively[…]

ONEcount and Real Magnet Focus on Tighter Integration

ONEcount, a CODiE Finalist for Best DMP (Data Management Platform) announced that it is improving its integration with Real Magnet’s marketing platform to provide mutual customers with an improved work-flow and faster access to data between the two systems. Real Magnet’s powerful marketing automation and e-mail delivery platform delivers millions of e-mails, effectively informing hundreds[…]

ONEcount Named SIIA Business Technology CODiE Award Finalist for Best Data Management Platform (DMP)

The SIIA today announced that the ONEcount identity-based data management platform was named a finalist for the 2016 SIIA CODiE Awards in the Best Data Management Platform category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology. The SIIA CODiE Awards are the premier awards for the software[…]

Cambey & West Integrates with ONEcount’s Identity-Driven Advertising & Targeting Platform

ONEcount and Cambey & West have announced a strategic integration partnership, giving C&W fulfillment customers near real-time access to the ONEcount Identity-Based Advertising Platform. The integration allows ONEcount to identify, track and target web site visitors using the most up-to-date information in C&W’s circulation databases. Updates in ONEcount are seamlessly transferred into C&W’s system, allowing[…]