Creative Data Services (CDS) partners with ONEcount's Customer Data Platform

Creative Data Services (CDS) and ONEcount CDP announce partnership to leverage valuable publisher data

This week ONEcount announced a new partnership with Creative Data Services, Inc. (CDS). The new partnership will enable CDS clients to consolidate disparate audience data, derive insights and reach intelligent audience segments with the right message at the right time. Since 1976 CDS has provided an array of fulfillment services and lead generation services to[…]

ONEcount's new, easy-to-use, form builder and landing page designer

Streamline Workflows with ONEcount’s New Landing Page & Form Builder Interface

Gating, web forms, and landing pages for lead generation and user registration no longer require costly web development, thanks to ONEcount’s powerful new landing page builder. The new tool, code-named Merlot, drastically simplifies offer building by combining a powerful, drag-and-drop WYSIWYG page builder with the ONEcount question and product building tools. Users can build intuitive,[…]

AMC Selects ONEcount's CDP

American Medical Communications (AMC) Selects ONEcount’s CDP and PostUp to Activate Audiences

Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) to enhance insights on audience segments by tracking visitors’ behavior across all channels. The platform further enhances audience intelligence by adding a user’s identity[…]

Content Recommendations

ONEcount Releases Artificial Intelligence Powered Content Recommendation Engine

Last week ONEcount, the audience activation platform, announced the addition of a Content Recommendation Engine as an added feature in the latest release. The Content Recommendation Engine uses Artificial Intelligence, or A.I., to identify and categorize content by topics. This new feature helps media companies increase audience engagement, website pageviews and average time on-site. for[…]

ESP and ONEcount Partnership

ESP Computer Services Announces Partnership with ONEcount’s CDP

ONEcount and ESP Computer Services, Inc. (ESP) announced this week a strategic integration that will amplify the powerful services they provide to mutual customers. ESP fulfillment customers will have real-time access to the host of capabilities that ONEcount’s platform includes to optimize user experience across multiple marketing channels. ESP joined ONEcount’s Value-Added Implementation Partner (VIP)[…]

Marketing Technology Landscape

Combating the High Price and Complexities of MarTech

Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]

Publisher's First-Party Data Comeback

Publishing’s First-party Comeback, a timeline

Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]

ONEcount-supports-GDPR

ONEcount Supports GDPR Compliance Out-of-the-box

In the past year publishers, marketers and database managers increasingly realized the true significance of the European Union’s General Data Protection Regulation (GDPR) enforcement. Last week during a Senate Hearing in Washington, DC Senator Maria Cantwell (D-WA) brought the greater public’s attention to GDPR. Facebook’s CEO Mark Zuckerburg was asked if he thought European regulations[…]

GDPR Infographic: Privacy Laws in the US Compared to the EU

There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]

Data Compliance GDPR and PII

ONEcount Supports GDPR Compliance

Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]