SIPA 2019 Conference

Smart Brief | SIPA 2019 Focuses Growth from Data, Content Monetization and A.I.

In today’s publishing climate executives are relying on data to generate growth, according to speakers at SIPA’s annual conference this week in Washington, D.C. The big topics so far? Customer data, content monetization and artificial intelligence. Whether in the B2B or B2C space, knowing what markets to target and how to not fatigue audience segments[…]

Meet DExTr

Meet DExTr: ONEcount’s Advanced Data Exchange and Transformation Engine

A core component of customer data platforms (CDPs) is the ability to stitch data from different sources into a single view of the customer. DExTr, which stands for data exchange and transformation, is ONEcount’s new data mapping tool that will exchange data with any data platform in a simple, universally-accepted format. DExTr leverages ONEcount’s integration[…]

ONEmail E-Mail Marketing Engine

E-Mail Marketing Capabilities Added to ONEcount’s Customer Data Platform (CDP)

Today, ONEcount unveiled a powerful e-mail marketing engine that is native to its Customer Data Platform (CDP). The new tool—branded ONEmail—has a sleek, easy-to-master user interface along with powerful technology designed to ensure maximum deliverability in minimal time. The tool offers a template manager, a full WYSIWYG editor or it can scrape HTML content hosted[…]

ONEcount Marketing Technology Lumascape

ONEcount President elected to serve as MCMA Board Member

Joanne Persico, president and co-founder of ONEcount, has been elected to the Board of Directors of The Media & Content Marketing Association (MCMA), the full-service trade association serving the media and publishing industry. ONEcount’s legacy with MCMA has been enriched by the many relationships developed and work done to educate, support and honor peers within[…]

Creative Data Services (CDS) partners with ONEcount's Customer Data Platform

Creative Data Services (CDS) and ONEcount CDP announce partnership to leverage valuable publisher data

This week ONEcount announced a new partnership with Creative Data Services, Inc. (CDS). The new partnership will enable CDS clients to consolidate disparate audience data, derive insights and reach intelligent audience segments with the right message at the right time. Since 1976 CDS has provided an array of fulfillment services and lead generation services to[…]

ONEcount's new, easy-to-use, form builder and landing page designer

Streamline Workflows with ONEcount’s New Landing Page & Form Builder Interface

Gating, web forms, and landing pages for lead generation and user registration no longer require costly web development, thanks to ONEcount’s powerful new landing page builder. The new tool, code-named Merlot, drastically simplifies offer building by combining a powerful, drag-and-drop WYSIWYG page builder with the ONEcount question and product building tools. Users can build intuitive,[…]

AMC Selects ONEcount's CDP

American Medical Communications (AMC) Selects ONEcount’s CDP and PostUp to Activate Audiences

Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) to enhance insights on audience segments by tracking visitors’ behavior across all channels. The platform further enhances audience intelligence by adding a user’s identity[…]

Content Recommendations

ONEcount Releases Artificial Intelligence Powered Content Recommendation Engine

Last week ONEcount, the audience activation platform, announced the addition of a Content Recommendation Engine as an added feature in the latest release. The Content Recommendation Engine uses Artificial Intelligence, or A.I., to identify and categorize content by topics. This new feature helps media companies increase audience engagement, website pageviews and average time on-site. for[…]

ESP and ONEcount Partnership

ESP Computer Services Announces Partnership with ONEcount’s CDP

ONEcount and ESP Computer Services, Inc. (ESP) announced this week a strategic integration that will amplify the powerful services they provide to mutual customers. ESP fulfillment customers will have real-time access to the host of capabilities that ONEcount’s platform includes to optimize user experience across multiple marketing channels. ESP joined ONEcount’s Value-Added Implementation Partner (VIP)[…]

Marketing Technology Landscape

Combating the High Price and Complexities of MarTech

Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]