ONEcount CDP/DMP Adds Two More Respected Industry Veterans to Its Consulting Team
Norwalk—August 3, 2017—ONEcount, the original Customer Data Platform, today announced two additional strategic partnerships that will empower customers to maximize the value of their investment in the ONEcount solution.
With these alliances, ONEcount customers will be able to build upon and activate cross-media audiences, channels and target markets by effectively using data insights that the platform provides.
"We provide media companies and brands a wealth of capabilities never before seen in a single, integrated platform," said ONEcount President Joanne Persico. "These new alliances bring best of breed business, digital, product and content strategy to identify opportunities, build opportunistic programs and monetize audience insights."
The partnerships announced today are: 2040 Digital and Darcy Beach Consulting Services
Digital Business & Product Strategy
Companies deploying the ONEcount platform can maximize the value of audiences and create high revenue producing levels of engagement by using Big Data technologies. The ability to gain audience insight firsthand into how products, content and services are performing through consistent collection and analysis of data are key drivers.
Kevin Novak, CEO and Chief Digital Strategy Consultant at 2040 Digital is partnering with ONEcount to lead media companies and associations to the next level with customized business, content and revenue strategies that maximize data insights.
Novak leads the CMO and CEO focused Marketing and Data Science Executive Council of Collaborative Gain, a community of smart, passionate leaders who help each other build better, more customer (and employee) centric companies. Members include companies like Apple, Airbnb, Nike, Google, USAA, TripAdvisor, Walmart, Wells Fargo, and more.
Previously, as Vice President Digital Strategy and New Business Development at the American Institute of Architects, Kevin was responsible for developing an integrated, forward-looking digital strategy, launching revenue-producing virtual/hybrid educational events and delivering digital-based subscription products resulting in revenue of over 20 million.
Working with ONEcount, Novak and his team will focus on strategic planning, business analysis, content and marketing guidance. His expertise allows him to evaluate a publisher's existing tech stack and implement strategies that connect diverse silos across a publishing enterprise to ONEcount's highly-integrated platform.
"Content is still king but the definition of content is evolving to include data," said Novak. "Digital and data are not only impacting your operations and positioning, they are also fundamentally altering consumer behaviors and decision making regardless of your focus (B2B, B2C or B2P). In that regard, transitioning from a media to a data and technology company is a significant shift that must accommodate a change in business model, changes in operational processes and most often changes in company culture and expertise of staff."
ONEcount, the only CDP with built-in DMP capabilities, is the single integrated solution that connects digital audience data to advance customer growth and revenue opportunities. With multiple circulation fulfillment integrations and dynamic data mapping tools, ONEcount's seamless data exchange captures and promotes the close relationship between audience identity and behaviorial engagement.
To maximize these opportunities, Darcy Beach, former Senior Audience Development Manager at HealthLeaders/HCPro, Inc, will focus on helping clients plan and execute strategic audience development campaigns, including online subscription acquisition and retention actions across digital channels.
"Having spent the last 25 years in the capacity of circulation/audience development manager, truly understanding the challenges of acquiring a complete and credible ‘snapshot’ of customer engagement, due to data being stored/managed in multiple silos is crucial,” said Beach. "For publishers and media clients, being able to drill-down by both identity and behavior in a consolidated platform fuels real-time insights and data-driven activation."
Beach has led a decades-long career working in both B2B and consumer titles such as HealthLeaders, Network World, Cook's Illustrated, Natural Health and Offshore Magazine. Her roles include database management, audience development, customer acquisition and retention, SEM, social media, direct marketing and telemarketing.
ONEcount's platform combines Data Management Platform (DMP) capabilities like segmentation and Audience Extension with a suite of user identification, tracking and reporting tools that have come to be known as a CDP. Designed for media companies, by publishing executives, it includes capabilities not found in advertiser-focused systems.
Specifically, it's real-time dashboards, secure advertisers data feeds, IVT mitigation tools, integration with leading e-mail service providers, banner platforms, integrated social sign-on, and a host of other tools are designed to streamline the tech stack into a simple-to-manage ecosystem.
For information on ONEcount and our consulting services, contact Joanne Persico, President at 203.665.6211, x204 or firstname.lastname@example.org.