ONEcount now offers geographically-based web analytics, segment building and user targeting. GEO enables clients to see where in the world (literally) visitors/customers are coming from, select groups of visitors based on geographic region, examine them in List Wizard, or convert them into a segment for further targeting.
Using the new tool, end-users can determine how many web site visitors and customers are coming to your site from within say 100 miles of an upcoming event. Then segment those visitors and deploy an on-platform e-mail to them offering a discounted admission to the event, and even target those visitors with pop-ups and banners for last-minute incentives, all from within the ONEcount platform.
The new functionality, called ONEcount GEO, is available to all customers for an additional license fee.
ONEcount is a customer data platform that combines a full marketing activation platform in one, tightly integrated ecosystem. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack.
The system features real-time dashboards, lead generation tools, robust segmentation and targeting engine, DExTr, ETL data exchange, e-mail marketing engine, partner integrations, paywalls, single sign-on/social log-on abilities, and a host of other tools to drive cross-sell and upsell initiatives, increase conversions to grow sales and revenue.