Joanne Persico, president and co-founder of ONEcount, has been elected to the Board of Directors of The Media & Content Marketing Association (MCMA), the full-service trade association serving the media and publishing industry.
ONEcount’s legacy with MCMA has been enriched by the many relationships developed and work done to educate, support and honor peers within the media and publishing industry.
“With a large focus on topics involving digital data, content marketing and merging offline and third-party data sources, this makes it a really exciting year to be a board member,” said Joanne Persico of ONEcount.
“We are thrilled to welcome Joanne to the MCMA Board,” commented current MCMA President Jeff Hartford (AIN Publications). “Our organization will definitely benefit from her insights and expertise, along with ONEcount’s relationship with the publishing community.”
The MCMA hosts monthly events as well as webinars and networking opportunities to create a platform for sharing ideas among counterparts. Recently in March publishers, vendors and consultants met at the Princeton Club in New York City for a panel discussion on the reemergence of content gating and paywall strategies.
Be sure to check out MCMA Day on May 15th, where ONEcount will be leading a round-table discussion on Customer Data Platforms (CDPs). A special talk by Steve D’Orio from Forbes on Marketing Accountability and this year’s keynote presentation by David Nussbaum of America’s Test Kitchens will be among this year’s highlights.
The MCMA Board of Directors is made up of subject matter experts and true industry leaders. A complete roster is available at the-mcma.org/board-of-governors.
ONEcount is a customer data platform (CDP) coupled with DMP capabilities specifically designed for media companies. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. It’s real-time dashboards, secure advertiser data feeds, IVT mitigator, integration with leading ESPs, banner platforms, social sign-on abilities, and a host of other tools are built-in to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue.
About The Media & Content Marketing Association (MCMA)
The mission of The Media & Content Marketing Association (MCMA) is to serve the community and all levels of audience development professionals by facilitating opportunities for education & networking, and by providing career development support. Our aim is to help you learn, grow and achieve your goals in this fast-changing media environment. As an organization, the MCMA strives to be forward-thinking, with a focus on emerging technologies, and to provide a forum for our members to engage, participate and share.