The leading audience engagement platform can now give advertisers more value for their marketing dollars by targeting and tracking banners in the leading management platforms. The integration, which is available to all ONEcount customers at no additional charge, allows media companies and advertisers to track banner impressions using the integrated audience database at the heart of ONEcount. Publishers and advertisers can query the database by banner, advertiser, or any subscriber demographic to get a sophisticated view audiences are engaging with an advertiser’s message.
The integration also allows both banner platforms to target ads based on individual demographic criteria, and to a list of individuals specified by the publisher or advertiser.
For example, a leading medical publisher currently uses ONEcount to target a specific set of banners to 600 subscribers across a network of 30 web sites. Regardless of page, site or section, each subscriber who has been identified as part of the advertiser’s 600-person target list will ONLY see banners from that advertiser.
“By tying ONEcount’s incredible depth of knowledge about every customer into the targeting and reporting capabilities of the leading banner platforms, we’re further increasing the ways ONEcount customers can gain a competitive edge in today’s frenzied market,” said Sean Fulton, Vice President of GCN Media, the makers of ONEcount.
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.
For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.