In a world where cookies are coming under increasing security by privacy advocates, the ONEcount development team is taking subscriber identification to the next level by integrating device fingerprinting into its audience engagement platform.
The new technology, which is scheduled for release in Q1 2014, will track every visitor to a ONEcount-protected site using a unique digital signature created by the computer, phone or tablet that visitor is using. These digital signatures will be combined with other identification metrics to provide ONEcount with a seamless view of audience engagement across multiple devices.
“Our customers already know who the majority of their audience is, the trick is identifying those readers when they come to the web through different branded channels and on different devices,” said Sean Fulton, Vice President of GCN Media, makers of ONEcount.
ONEcount uses a philosophy of “no-reg/low-reg” in which users are sequentially identified through lookups, embedded smart-links in e-mail and other techniques. With device signatures, that gives us another tool to identify a audience member online, whether the subscriber chooses to use cookies or not.”
ONEcount currently uses only first-party cookies which are accepted by ALL browsers, all the time. A powerful API lets app developers connect with ONEcount for authentication and tracking services, and the platform has a unique SmartLink technology that will automatically and transparently identify subscribers and log them into gated services when they click on a link in an e-mail.
Digital Signatures provide an extra layer of identification that is relatively immune to browser-based identity suppression technology, and is yet is perfectly legal.
About ONEcount
ONEcount is the data management platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.
For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.
