ONEcount Customer Completes Initial BPA Audit

Identity Resolution

ONEcount customer CFE Media has just completed a Verified Audit Circulation (VCA) initial audit of its three print publications using the ONEcount unified audience management platform.

The company, which was formed three years ago by senior management from Reed Business and acquired the three titles from Reed, used ONEcount to convert their audience data from Reed’s circulations systems into a single, unified database.

During the audit, VAC personnel were able to log directly into ONEcount and research individual transaction histories and user records, saving time in what is arguably one of the most complex and labor-intensive processes in publishing.

ONECount is the only complete system to combine circulation and access management as well as lead generation and robust reporting tools in a single, web-based platform. ONECount allows publishers to maintain all of their data about a reader in a single database, giving them complete access to the customer record across all distribution platforms.

A publisher can see all of a reader’s activity through a single console, including subscription history for print, online and e-newsletters, trade show registrations, and even lead activity that has been submitted to advertisers through the publication web site.

The three titles, Control Engineering, Plant Engineering and Consulting Specifying Engineer, have a combined total print circulation of more than 120,000. CFE’s audience database has a total reach of more than 300,000 users.

About CFE Media
CFE Media provides engineers in manufacturing, commercial and industrial buildings and manufacturing control systems with the knowledge they need to improve their operational efficiency. CFE Media delivers the right information at the right time through a variety of platforms. CFE means “Content For Engineer”, and CFE Media means comprehensive, relevant content delivered to engineers around the world — on time, on their schedule.

About ONEcount
ONEcount is an identity activation platform that was specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into “known” visitors, allowing greater segmenting and higher ROI. ONEcount is the only identity-based targeting platform that allows marketers to have a one-to-one conversation with their customers.

For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.

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