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WHITEPAPERS

7 Tips for Maximizing the Value of Audience Data Integration


Written by Jane Giles for Publishing Executive

The publisher’s dream of a dynamic unified audience database is not new. However, making that dream come true is an undertaking that has been met with varying degrees of success by publishers. The ability to track, understand, and monetize audience activity with more tailored product and revenue opportunities across brands and platforms requires a new way of working and significant cultural, organizational, and process shifts for most multi-product media companies.

This report aims to help you get over these hurdles and realize the full potential of a dynamic audience database.
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