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Digital Media Sales Enablement

Data and analytics are becoming key ingredients to defining, building and targeting audiences within a publisher's ecosystem. Yet many media companies struggle to to train their sales teams in how to effectively use data assets to close more deals and develop premium campaigns.

The Academy of Digital Media, the leading digital media sales and buying training company, is launching its latest course, Using Data to Empower Sales: The New Currency that Drives Media Transactions next month. The program offers in-person classes, on-demand webinars, and private training courses focused on helping sales teams maximize revenue using the data insights that ONEcount reports.

In addition, ONEcount customers who would like a tailored training program focusing on their specific needs and their specific platform implementation can benefit from a customized program.

Leslie Laredo, the founder of Academy of Digital Media has been an innovator in interactive media since 1983. She has been instrumental in dramatically improving the skills of sales media professionals as the industry transitions from print to today's mixed-media marketplace.
Leslie Laredo


"Media itself has changed from a static group of well-understood products to a rapidly changing array of increasingly complex products, said Laredo. "Media sales professionals need to understand and embrace these new sellable data-driven assets to build true people-based targeting packages that better serves the needs of the advertiser. Academy training is the fastest way to learn how to do that most effectively."



About Academy of Digital Media
Leslie Laredo has been a pioneer and innovator in the digital and interactive media industry since 1983. She has been instrumental in dramatically improving the knowledge and skills of media professionals on how to sell and buy audiences and content across the digital media ecosystem, as well as enable corporate and brand marketers to incorporate digital platforms into their plans.

In the last 20 years, Leslie has trained well over 110,000 professionals in multi-brand media and ad tech companies, ad agencies and brand marketing as well as consulted with junior to C-suite level professionals at a wide range of organizations, worldwide, from start-ups to Fortune 500 companies.

Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, media buyers and planners and corporate, brand and product marketers. She has worked with media representing local, niche, national, B2B and international audiences; with accounts spanning many industries including technology, automotive, travel, financial, pharmaceutical and healthcare and more.
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